March 28, 2011

First Lady Marsha Barbour Partners with Ford Motor Co. Fund to Launch
Teen Driver Safety Program

First Lady Marsha Barbour joins Ford Motor Co. to bring its award-winning teen safe-driving program, Ford Driving Skills for Life, to three Mississippi high schools this week.  

Mrs. Barbour will meet with students at 10:55 a.m. Monday at New Albany High School, at noon Wednesday at Terry High School and at 11 a.m. Thursday at Poplarville High School. The schools have been chosen to participate in the initiative. 

“Driving Skills for Life is an initiative that teaches young adults a life-saving method of driving and develops proficiency that becomes second nature for a lifetime of safe driving,” said Mrs. Barbour, who will speak to students at the three school assemblies.  “We thank Ford Motor Co. for bringing this award-winning program to three locations in Mississippi and for the lives that will be saved as a result.”

In response to the growing awareness about teen fatalities and driver distraction, the Ford Motor Co. Fund, along with the Governors Highway Safety Association, announced a $1 million expansion of Ford Driving Skills for Life, with a 30-city national tour. The major expansion adds a new component to Ford DSFL’s ongoing programs and web-based training. The students will participate in the Driving Skills for Life hands-on modules that will equip each student with the fundamental skills necessary for safe driving. The assembly will include speakers from Ford Motor Co. Fund and Governor Barbour’s Office.

Established in 2003 by the Ford Motor Co. Fund, the Governors Highway Safety Association and a panel of safety experts, Ford Driving Skills for Life teaches newly licensed teens the necessary skills for safe driving beyond what they learn in standard driver education programs.

Vehicle crashes are the leading cause of death for teenagers. Specifically, the majority of these crashes are attributed to inexperience in four key skills: distractions, vehicle handling, space management and speed management.

“We are extremely proud to bring our award winning Ford Driving Skills for Life program to Mississippi and partner with the State with the common goal of saving teen lives,” said Jim Graham, Manager Ford Driving Skills for Life.